What can small businesses do to keep up? Tips and Tactics for listening and engaging. How can social media make your existing customers happier and more loyal? Can this stuff bring new people in the door?

An evening with pro photographers as they teach photo skills (people, tabletop, landscape) and how to blog better with photography (formatting, editing, etc.). Also includes discussions of primary social platforms for photographers and why they matter (Flickr, SmugMug, etc.)

Foursquare, Groupon, Google Buzz, Gowalla, etc... What do I do with it all? What is geolocation and why should I care?

Idea generation, delivery/propagation methods, measurement, resources and assistance

Id like to see some Do it yourself SEO, just simple stuff we can do to help get our name/brand out there.

What techniques work and which ones fail? Focusing on local eateries, salons, hotels or other types of service based industries.

Structuring a referral program, best practices, measurement, success stories

Ideas and techniques from and about companies who use social media for supporting their customers

A panel discussion with those who are making social media work in their communications plan

Should I really be concerned about what I say online? YES!